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Prima Capital is a UK and Pan-European real estate investment management firm, specialising in deploying debt and equity to acquire or recapitalise real estate generating high quality, asset-backed cash flows.
Brand Identity
Prima Capital is a financial startup connecting institutional capital with real estate investment opportunities. We created a modern, professional brand identity that stands out in a traditional market. Inspired by the ski run in Vail, the identity incorporates mountain imagery, a diamond motif, and a refined yet contrasting colour palette.
Physical Collateral
We developed the brand identity far beyond logo design, colour palettes, and typography. Through in-depth market research, competitor analysis, and target audience segmentation, we defined a clear creative direction. Every design choice—from iconography and graphic devices to imagery and textures—was crafted to ensure the brand communicates with clarity, intention, and distinction.
Digital assets and Web Design
We extended the brand across a suite of digital and online assets to ensure consistency and impact at every touchpoint. This included professional email signatures, social media assets, slide decks, and a website—each element designed to reinforce the brand’s consistency, credibility, and visual coherence.
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