Our Values
performance-led
We treat branding as performance—shaped with intention, delivered with clarity, and built to hold attention in any setting.
emotionally entelligent
We design with depth. Every decision is guided by insight, helping brands connect with the people they need to reach—visually, verbally, and behaviourally.
strategically structured
We build systems, not just assets. Our work is rooted in research and designed to function across teams, platforms, and growth stages.
built for the long term
We work with businesses that think ahead. Our role is to create brand identities that evolve with purpose and stay relevant over time.
About Alisa Salter
Alisa Salter founded the studio to bring structure and depth to brand identity—treating it not just as visual design, but as performance. With every project, the aim is to build brands that are clear in expression, consistent in behaviour, and ready to be experienced across any stage they appear on.
Brand story is what makes a business distinct. In today’s overcrowded market, standing out is essential—and authenticity matters.
Before launching the studio, Alisa spent over a decade working in creative industries—first in performance, then in brand and business. Her early training in music and drama taught her how to hold space, shape emotion, and communicate without overcomplicating. That background, combined with hands-on experience building brand systems for startups and established companies, shaped a working style that’s both expressive and exact.
The studio was created to bring that mindset into brand design—treating identity not as decoration, but as structure. Our work blends research, storytelling and design into identity systems that feel sharp, consistent, and built for real-world use.
We design brands that carry weight—on screen, in print, and in high-stakes environments. Every detail is considered, every element has purpose. The result is identity work that holds attention and supports long-term growth.
Alisa Salter is a brand design studio focused on strategic storytelling and brand performance. We build identity systems that speak clearly, behave consistently, and connect with intent.
Our approach is grounded in research and driven by narrative. We explore the emotional and structural foundations of a brand, then shape how it shows up—visually, verbally, and across every touchpoint.
Branding, to us, is performance. It’s how a business presents itself, how it’s understood, and how it holds attention over time. We design for that level of clarity and impact.
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Built for businesses that think long-term, our work goes beyond assets. We build brands that carry meaning—and keep momentum.
