top of page
Aurum is a premium fitness lounge and wellness centre built around community. You train with purpose, supported by expert guidance and calm environment.
Brand Identity
Aurum asked for a brand identity that reflected discipline, calm, and performance. We built a refined visual system with minimal layouts, modern, clean, geometric typography, and a warm, mineral-led palette. Every touchpoint supports focus and balance. Digital and physical assets express strength, clarity, and long-term wellbeing.
Brand Assets
We extended the Aurum brand across a complete set of digital and print assets to ensure clarity at every touchpoint. This includes a focused website, social media assets, signage, and print materials. Each element reinforces consistency, credibility, and a calm, premium presence.
bottom of page