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Great brands
start with
strong systems.

Alisa Salter is a brand design studio that builds identity systems with clarity, structure and strategic direction.
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Nexova
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Aurum
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Prima Capital
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Pitch Ready

Packages

Brand Package
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Brand Package

A fully developed brand identity with all the tools you need to stand out, attract customers, and maintain a professional, polished look.

  • Brand Strategy

  • Logo Suite Design

  • Colour Palette and Typography

  • Tone of Voice and Slogan Development

  • Brand Guidelines

  • Icons, Patterns and Graphic Elements

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Branded System Package

Everything in the Brand Package, plus essential marketing materials to help you promote your business confidently:

Brand Package +

  • Business Cards and Letterheads

  • Pitch Decks and Presentation Templates

  • Brochures or Flyers

  • Social Media Templates (Posts + Profile Banners)

  • Email Signature Design

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Brand in Use Package +

This is the full package, including all tools from the System level, plus impactful real‑world applications of your brand:

Brand System Package +

  • Packaging and Label Design

  • Branded Merchandise and Stickers

  • Event and Exhibition Assets (Banners, Posters, Signage)

  • Promotional Material Templates

  • Web Design

  • Additional Collateral by Request (optional add-ons)

Alisa Salter Portrait

Alisa Salter founded the studio to bring structure and depth to brand identity. The work treats brand identity as a system, rather than decoration. Each project focuses on clear expression, consistent behaviour, and practical use across every touchpoint.

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Our Process

  • We start with a detailed review of your business, covering goals, challenges, audience, and ambition. This process creates shared clarity around your current position and the direction your brand needs next.

  • We build a strategic foundation through market research, audience insight, and internal positioning. This sets the direction for both messaging and design.

  • Initial ideas take shape as we explore visual directions, tone of voice, and brand behaviours. We review these together to refine and confirm the creative direction.

  • We develop the full identity system, including the logo suite, typography, colour palette, and key assets, prepared for consistent use across real-world applications.

  • We apply the brand across essential materials, including print, digital, and social, maintaining consistency wherever the brand appears.

  • Final assets are delivered in a clear, structured package. For clients continuing with brand direction, ongoing refinement, guidance, and regular check-ins support the brand as it develops.

Our Clients

Horion Marketing Logo
Plane Saver Logo
Seymourpowell Logo
Complus Logo
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Nielsonsmith Logo
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Prima Capital Logo
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Testimonials

Nielsonsmith

I had the pleasure of working with Alisa on the rebranding of my company Nielsonsmith.

I come from the 'old school' of sales so have a natural disinclination for marketing and branding. Alisa overcame this with professionality, patience and encouragement explaining her actions and leading the way forward to what turned out to be one of the best decisions we have made here.

The result was a significant uptick in sales, I was wrong and Alisa was right,I highly recommend her work.

Michael Knowles | Diector | Nielsonsmith

Seymourpowell

Alisa worked with our marketing team for much of 2025. It was lovely working with Alisa and her conscientious and tenacious nature shone through in her work, as did her character and expertise

Adrian Caroen | CEO | Seymourpowell

Complus

I had the pleasure of working with Alisa and I can confidently say her creativity, professionalism, and eye for detail are truly outstanding. 

 

What impressed me most was her ability to balance creativity with functionality — every design wasn’t just visually appealing but also aligned perfectly with brand identity and communication goals. 

 

Alisa was open to feedback, proactive in suggesting improvements, and always delivered more and faster than expected. Her passion for design shows in every project she touches.

 

Alisa’s work has had a lasting positive impact, and I look forward to working with her again on future projects.

Bart Zalewski | Director | Complus
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enquiries

Ready to move your brand forward? Before work begins, share details about your business, your goals, and your direction. This information helps shape a focused and effective starting point.

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